![](https://freight.cargo.site/t/original/i/3e77a6a0c9386cecd38bbf947d121372cc1b7ad95913e9bf44366d211876854a/lovers-mockup.png)
Lovers & Friends
2021
Experimental Type Poster
Brief
Experiment in different approaches of typography for an event.
- Expository. - Ambiguous
- Representational - Antithetical
- Sympathetic - Biomorphic
Experiment in different approaches of typography for an event.
- Expository. - Ambiguous
- Representational - Antithetical
- Sympathetic - Biomorphic
Concept
Lovers and Friends is a Rnb and Hip Hop music festival that hosts some of the biggest names in the industry. Inspired by the deep culture of black american music, I wanted to acknowledge the roots that these cultural expressions had. Ultimately using a hero font that is based on graffiti, which has been linked with the Black American experience in hip hop. I had also pushed to emote the feeling and expression one would concieve once listening to RnB.
Lovers and Friends is a Rnb and Hip Hop music festival that hosts some of the biggest names in the industry. Inspired by the deep culture of black american music, I wanted to acknowledge the roots that these cultural expressions had. Ultimately using a hero font that is based on graffiti, which has been linked with the Black American experience in hip hop. I had also pushed to emote the feeling and expression one would concieve once listening to RnB.
![](https://freight.cargo.site/t/original/i/973fa331d1e2931117e193968d71a63d5ed6a2f53c59940d28a5bf51f23c5b43/d1.jpg)
First Approach
--
Laid the basic foundations of each theme
--
Laid the basic foundations of each theme
![](https://freight.cargo.site/t/original/i/a85196c8b552b7294d186efcd9187a6e5cb0cdccd52bf506cedf36c4e40a5dca/d1.jpg)
Second Approach
--
Began to integrate, and experiment with color and themes.
--
Began to integrate, and experiment with color and themes.
![](https://freight.cargo.site/t/original/i/9b3b496835849e06fe026d8f9b4c8cb4addda8c4134535dac0e7e123c7f51026/1.png)
![](https://freight.cargo.site/t/original/i/bcfaafb696ea3d366ecf6677729775730220b06dd061d3ecb093abcd591ad094/0.png)
Third Approach
-- Combination of themes that I felt best represented the music festivaL
-- Combination of themes that I felt best represented the music festivaL
![](https://freight.cargo.site/t/original/i/be0ef2eb5da02519d306d059e5269725d6ea6f0d62e7a0f303f944530cad4486/01-lovers.png)
Final