![](https://freight.cargo.site/t/original/i/7e33eaf1d0ab2bc5724e36b2ccb3d936183cfb3e81545a9416792d87a98f3f41/usethisone.png)
Greenbelly Barber Studio
Branding
2019
Brief
An up and coming barber studio in Utah, Greenbelly is a barber studio inspired from the founder’s family heritage in Leon Guanajuato, Mexico.
The name is translated from Panzaverdes, which is a nickname given to the lettuce farmers of Leon Guanajuato.
Concept
The identity contains a custom typeface and logomark that is inspired by attributes of a male barber studio and the lettuce farmers of Leon Guanajuato. I wanted to create a contemporary masculine brand that also upheld the charm of the hardworking farmers.
![](https://freight.cargo.site/t/original/i/dcfed65683da5ccaff7f35991ebc0a47f669b13f56dc7a49b9c70cc39e0ec5b5/color.jpg)
![](https://freight.cargo.site/t/original/i/621a3a39d5f8f356f0d49c8c4c1ebc095975c5c895f0c717e44be47d3e7793ea/typography.jpg)
![](https://freight.cargo.site/t/original/i/f4b6df8ae2fa4c1b81c15d9d357182e8e336f29c247a5c42d49102e08cd37b40/logotype.jpg)
![](https://freight.cargo.site/t/original/i/b4ec6dfb4a2b88f87b08fbc0ecf0ed25e945ec585af3f49cc077c2389d740748/logo_explanation.jpg)
Logo Mark
![](https://freight.cargo.site/t/original/i/6ea11137c88cf45d9332a6ecdb0eaaa17c313cc381de60b25d75b5eb1bf1672b/final-logo.jpg)
Final Logo
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Acknowledging the different folds and layers of a lettuce, the circular details also symbolize the sun which is the main source of energy for lettuce farming. It also provides a rustic feel of a stamp which alludes to the hard work of the farmers and personal craft of the barbers at Greenbelly.
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Acknowledging the different folds and layers of a lettuce, the circular details also symbolize the sun which is the main source of energy for lettuce farming. It also provides a rustic feel of a stamp which alludes to the hard work of the farmers and personal craft of the barbers at Greenbelly.
![](https://freight.cargo.site/t/original/i/318734742573cfe2d28dee62d3b973c6bc49d28468117d1fe50899625a19fd41/Apron-mockup.jpg)
![](https://freight.cargo.site/t/original/i/f980e244560e1ac6257bba54060369ae94e81ad7efb2b569baea4006896cfea9/_DSC0431.jpg)
![](https://freight.cargo.site/t/original/i/bcdef8a8d8ad4144508fc4a5192dea2dc4baa0a42cdff4c45028a2b325a1dddc/5.jpg)
![](https://freight.cargo.site/t/original/i/ea3d7951704741af4be206c78e834d9e081da0baae56906c04b6747965ab080b/greenbelly.jpg)
![](https://freight.cargo.site/t/original/i/8731d3e31adab4a4e87ef1ff659b2941107756f975cbec65faadbd88421a8d98/greenbelly2.jpg)
![](https://freight.cargo.site/t/original/i/03e752b62def211c3cb28afab89a4653e01c0a921282ad43999b4e6c0b9f5e46/greenbelly-424.jpg)
![](https://freight.cargo.site/t/original/i/7791bc840b071d6097336d6dd06facfa2d16818fd3b65af6b8a60ace0af08d81/2.jpg)