Good Culture

2019
Branding

Concept

Good Culture is a drink concept that is based on natural whole ingredients fueling people which creates a “good culture”. The drink is a fermented tea, otherwise known as Kombucha, that is purported to have many health benefits. The brand is based on the concepts of whole foods and the bubbly attitude of kombucha. Graphics are inspired by the nature of a scoby, which is a main proponent of the production of Kombucha.